Get Paid to Write! The Easiest Home Based Business to Launch (No Investment Required)

Who else would love to earn a full time living from home, doing something that you love? Does the idea of creating content, contribution and community through the power of your personal passion sound exciting? Can you imagine building a blog, a brand, a business and ultimately your bank account by spending a few hours a day in front of your keyboard? The truth is, you CAN….and in this article we are going to take a quick and easy look at some of the very BEST ways anyone can profit from the wonderful world of words!

Curious to know more? Continue reading as we take a closer look below! Can you really make a full time living creating content from home? Absolutely. And there are many different types of content, and campaigns that are easy to learn, and that don’t cost much money, if any…to start from scratch.

  1. Article marketing for affiliate products is one approach, and one that doesn’t even require you have a website. (you can simply drive traffic to the vendors site using a root level re-direction)
  2. Article marketing for LIST building, and selling your own products, sites or services is another.
  3. Promoting the sites, services or offers of small businesses, or even bigger brands is yet another little known way that a small “work at home entrepreneur” can create cash from content, as you can literally create your own “SEO” service, or “PR” agency with article syndication as the primary tool, and technique you use!

Or of course, you can always simply create content that is explicitly for sale and literally just write articles for other publishers, bloggers, entrepreneurs and affiliates who would rather focus on marketing, rather than creating the content that drives their traffic. (which to be honest with you, in the majority of markets is most of us!) The other reason that content creation is so attractive is you don’t need to do it full time to see real results.

For example…If you set aside 90 minutes a day for a month and do nothing but write articles to promote affiliate products, you WILL see real results as well. My favorite way to monetize my own online marketing content campaigns? In my own business, I only use articles for the purposes of building a community, or a list of subscribers with whom I can continue to have a conversation with long after they’ve read my initial article.

The truth is, the absolute easiest way to build clients and customers in the online space is through CONTINUITY, and that’s impossible to achieve through one conversation. The best part? All of the above can be started on a shoe string budget, without any real marketing experience. I have personally used content creation, as above…to generate millions of readers in more markets (and pen names) than I can count, and the good news is, so TOO can you! (no guru’s required)

17 Tips To Grow Your Business With LinkedIn

As we all know, LinkedIn is probably the biggest internet social network of working professionals in the world. It’s similar to other social networks like Facebook or Google+, but users on LinkedIn are mostly connected based on their professional occupations and interests. It is a great place if you’re looking for the new job possibilities or if you are looking for some kind of professional advice. But, LinkedIn is not just a place where potential job seekers can search for better career opportunities. It is also the place which can be used by all kinds of business managers or business owners to improve their business in numerous different ways.

When wondering how to use LinkedIn to improve business you must be aware that there is a difference between small businesses and big corporations when usage of LinkedIn is concerned. Big corporations are usually using LinkedIn for head-hunting. Their Human Resources divisions are simply using LinkedIn, together with the other methods like job sites or newspaper advertising, as a way to find interesting candidates for their job openings. The other way that LinkedIn is used by big corporations is for marketing and PR purposes.

On the other hand small-business owners or managers are using LinkedIn in number of different situations. When used correctly LinkedIn is great tool to find new customers, clients, business partners or employees or to gain knowledge about different aspects of your business.

A successful business depends on networking. The growth of an organisation’s social capital via the resources available through business and personal networks is an important component of a business’ development. Shared among the members of the group, it creates value and facilitates the actions of the individuals within that social structure. Social capital acts as the glue that connects people and shows interconnectivity and interdependence.

In the last decade or so, modern technology and the prevalence of social media has made it even easier for people to develop their networks. With 135 million members scattered around 200 countries, effectively LinkedIn can be a surefire way of growing your business. For those who are just beginning to build their LinkedIn profiles, here are 17 tips and tricks to get the most out of it in growing your business.

1. Use LinkedIn to hire the best people. LinkedIn’s Corporate Solutions can be used by companies when they want to hire new staff. Posting open jobs can be quite easy. Assessing potential candidates is convenient since their profiles, skill sets and connections can easily be viewed. Some companies give employees referral bonuses for leveraging their LinkedIn connections and finding qualified people who can join the business.

2. Use LinkedIn as your knowledge base when facing a problem or need any advice about the parts of your business operations where you are not an expert. For example, if you acquired a non-local client and you’re wondering what is the best and cheapest way to deliver your products there are number of logistics and transportation experts on LinkedIn who will gladly give you some advice. Use LinkedIn Groups and Answers to find a solution to your problem.

3. Use LinkedIn to acquire new customers through personal recommendations. Ask your satisfied clients to give you written recommendation you can publish on your LinkedIn profile, so it can be viewed by millions of users. Having several recommendations will give you a huge advantage when compared to your competitors which don’t have any.

4. Use LinkedIn to find the right partner to outsource some of your business operations where you’re not the expert. For example, if you’re running a gym or are a personal trainer many of your clients will ask you about food and vitamin supplements. If you’re not familiar with the subject it’s better to find someone who is. You can arrange a deal with that partner where you will send him your clients interested in food supplements and he will send you his clients who wish to start exercising.

5. Source out new suppliers. As a business owner, deep relationships are formed with suppliers and other vendors. Sometimes, those relationships may not go the distance. LinkedIn can be used to search out new suppliers, foster competition among bidders and get the best deals, leading to lower costs for the business.

6. Partnerships with allied business. Some businesses outside your industry may have the same customer profile. For example people who buy luxury cars often buy expensive watches. Use LinkedIn to form connections with the business and partner up to gain new clients. A win-win for both companies.

7. Be more visible. Create a page for your business. Company pages offer public information about the organisation. LinkedIn members can search and follow companies that they are interested in. Regularly share an update to promote what your business can do.

8. Keep up with current trends. Knowledge is power and keeping informed with the latest trends will allow business owners to be quick to respond to the needs of the consumers. LinkedIn has a section containing the latest news in the business world.

9. Join your industry associations or group on LinkedIn or start a new one. Being a member of a recognised association builds up credibility in the minds of business partners or customers.

10. Connect your LinkedIn account with Twitter, Facebook and Google+ and use all those networks to create a positive buzz about your business.

11. Use LinkedIn to see what your competitors are doing and adjust your business strategy accordingly.

12. Use LinkedIn to find potential investors in your business operations. Be active on your industry forums and groups, present an outline of your business plan and see if there is someone willing to invest money and participate in your business operations. Also, if some business activity is too big for you to perform by yourself, look for someone with similar problem so you can join your resources. For example, if you’re an importer of goods from China you should import the whole container of products so you can keep your costs per unit down. But the whole container might be too much for your market share, so the best way is to find someone to join forces. Both partners would import only the half of the container while keeping all the advantages of economy of scale.

13. Up your credibility. LinkedIn has an answers section where members can ask questions. Spending time answering these questions will get you and your business known and improve your reputation as an expert in your line of work. Members who are impressed by the quality of answers may end up becoming clients. You could expect lots of inquires about your services and turning those answer seekers into new clients is much easier than cold calling.

14. Powerful SEO tool. LinkedIn has very powerful search engine optimization tools. Most of the time, when a LinkedIn profile for the company is present, it is shown at the very top of a search. Having a LinkedIn profile helps your company be more visible on Google and search sites.

15. Promote events. Create a LinkedIn announcement for any event your business is planning to have. It’s a very effective way of getting attendees. Once a member chooses to attend, that RSVP will be shown on his home profile, making it visible to all his connections. It’s word of mouth advertising for the modern age.

16. Pitch your services. LinkedIn has a lot of built-in apps which can be utilized to promote and sell your services. Use the SlideShare app to upload a presentation about your business and the services you offer.

17. Join groups and seek out customers. Groups comprise members who share the same interests. Sign up for those that reflect the profile of your target market and interact with them. Do not hard sell but rather build your reputation with them. Making comments in the group will allow you to form connections with the subscribers of that group.

Because LinkedIn is a business network, it is made up of professional people seeking to make new and meaningful connections. By leveraging the power of LinkedIn, entrepreneurs will be able to achieve significant growth in their business. So what, are you waiting for?

Marketing Your Business With Newspaper Advertising Is Still a Good Idea

If you look around at the thousands of people calling themselves marketing consultants you see many of them concentrate almost exclusively on the internet. Many of them even go by the name “internet marketing consultant”. There’s nothing really wrong with that, because the web is important for generating business, and it really can’t be ignored.

That said, a lot of people (both marketing consultants and business-owners) are missing the point, because the main thing to keep in mind is how much money your business is making, and that means profits. A lot of marketing consultants seem to think the most important thing is to use the latest technology or the latest internet fad, which at the moment is probably “social media marketing”. They talk about social media as though it’s a cure for everything, as though simply getting a Facebook account is all you need to generate business.

In fact there’s very little evidence (if any at all) that posting on Facebook, and using Twitter has any real effect on your bottom-line. It has some, sure, but not as much as many people think. And in many cases it can’t even be tested, so there’s no way to know if it’s bringing in business or not. Even worse, posting on Facebook or spending time on Twitter can be costing you money. Despite what many people say, social media is not “free”, because it takes time, and time is money. So unless you know for sure your tweeting and your Facebook posting is bringing in new customers or making sales, you could be losing money, not making it.

People who say Facebook and Twitter are the be-all-and-end-all of marketing in the modern age are suffering from what is known as “shiny new object syndrome”. They pick up on something new, and forget the old. In fact, many new marketing consultants and business-owners never even knew the “old”, the methods of generating business before the internet, and this can be a real mistake.

As an example, an acquaintance of mine over in Australia runs an insurance business, and he knows about marketing, and what works, especially in his business. He does use the internet to generate sales leads, but he hasn’t forgot some tried and trusted methods of bringing in business. For instance, he regularly runs advertisements in his local newspaper, one which covers his city. On average the ad costs him about $2,500, and on average he gets about $25,000 worth of business from it, or a ten times return on investment (ROI).

He knows how to write ads that get results, but even so it’s a story worth remembering the next time you’re tempted to put your faith in Facebook or log in to Twitter. In short, the internet isn’t the only game in town, and probably never will be. People still read newspapers, and respond to good ads, and that’s the way it’s going to stay for the foreseeable future.